From an advertising sales person’s perspective, the decline of print advertising is overhyped. They are on the streets everyday and know how much someone is willing to pay for a banner relative to a print ad. The sales person sees things in terms of absoulte revenue, and knows that even with a superior online advertising offering, [...]
Jun
22
How NP’s grab 100% of $4 million opportunity per category
In the current economic storm, many newspapers are battening down the hatches. However, it is not a time for newspapers to be conservative in pursuing the opportunity that faces them.
$4 million opportunity per category
Based on Q4 2008 data from TNS Market Intelligence, for a community of 100K people, there is approximately a $4 million market [...]
Jun
2
links for 2009-06-01
Answering the New York Times’ Twittering question | Old Media, New Tricks
Last week NYT’s new social media editor Jennifer Preston asked a question on Twitter and got an explosion of replies. Not sure what it means for the future of newspapers, but an interesting anecdote.
“The Times account only follows Times employees right now and [...]
Jun
1
links for 2009-05-31
Top 30 Coupon Deal Hunters to Follow on Twitter
This list compiles 30 of the most followed people on Twitter who contribute some great deals on a regular basis. Who are the deal seeking mom’s in your newspaper’s community?
May
30
Fill the gap: Public notice revenue and stimulus spending
Why are newspapers not chasing after more public notices?
I talked to a large daily in the North East today, the new media manager shared with me that their legal notice business has earned more revenue than display advertising sales, despite their five display ad sales people. This 15K circ paper expects to do a [...]
May
29
links for 2009-05-28
Local Onliner » Local. Com Buys Premier Guide, Adds 350 Sites
(tags: directories)
Matchbin Yellow Pages
(tags: directories)
Verican – Internet Yellow Pages Plus
IYP+ (Internet Yellow Pages Plus) is a Business Directory / YP designed for local newspapers to attract new revenue from local advertisers and planned for high-level of renewals.
(tags: directories)
Information about Local Connect – A local trade [...]
May
28
How to go mobile: a short list of mobile platforms for newspapers
A quick look at vendors offering mobile platforms specifically for newspapers.
CellSigns – Mobile Platform for Newspapers
“The Cellifieds™ Multi-Medium Newspaper and Publishing Platform allows publishers, aggregators and partners to distribute and monetize content via the mobile channel. The only 360° solution deployed in the publishing/classified industry.”
The main attraction of CellSigns is the ability to use the [...]
May
27
links for 2009-05-26
Ad Sales Blog: Is the CMO of your advertiser on Twitter?
Twitter may help your sales force learn more about big accounts. The added benefit for newspapers is that by showing that you, the newspaper, "gets it" (it being social media), you look more credible as a consultant on online advertising and marketing solutions.
But an [...]
May
23
Coupon gold rush: a look at the competition
In tough economic times, audiences are searching the web for coupon deals.
Advertising; Coupon Marketing Heats Up – The New York Times
“Joseph B. Fenton, its director of marketing, calls it ”the nation’s largest print advertising medium.” Advertisers can buy their way into any or all of 355 metropolitan markets and any or all of three demographic [...]
